The Rujak Uleg Festival and Surabaya Vaganza are officially included in the National Event City (KEN) 2026 lineup

Surabaya ushers in a new chapter for its Tourism journey. This year, two of the city's flagship events, Festival Rujak Uleg: Rujak-Phoria and Surabaya Vaganza: Festival of Lights, have officially been included in the Kharisma Event Nusantara (KEN).

For Mayor Eri Cahyadi, this achievement is more than just an administrative feat; it's an opportunity to expand the city's Story for travelers. 

“Thank God, two HJKS events are in KEN. This becomes a new strength for Surabaya to attract tourists and strengthen Surabaya's city identity,” said Eri as quoted from surabaya.go.id, Thursday, April 30, 2026.

The celebration of Surabaya's 733rd Anniversary is designed with a different approach. Not during the day, but at night, inviting tourists to experience a more intimate and captivating atmosphere. 

“We deliberately hold it at night so the public can be more comfortable and enjoy a different atmosphere,” he said.

Festival Rujak Uleg: Rujak-Phoria will be held on May 9 at Surabaya Expo Center (SUBEC), showcasing the rich flavors of East Java in a living tradition. 

Meanwhile, Surabaya Vaganza: Festival of Lights is scheduled for May 16, following a route from Jalan Pahlawan towards Surabaya City Hall, potentially continuing to the Bambu Runcing area and the main stage at Balai Pemuda.

If the daytime is about activity, Surabaya's night this year is about experience. Surabaya Vaganza presents a new face, with floral installations combined with light play, creating a captivating visual landscape that intrigues the eye and sparks curiosity. 

“Vaganza this year looks different. Besides being enlivened by various floral installations, it's also combined with light play, thus offering stronger appeal and a new experience for visitors,” he explained.

But the city's strategy doesn't stop at attractions alone. The City Government is building networks with Travel agencies and hotels, designing integrated tourism packages. 

Tourists staying at partner hotels will get a more complete experience, including direct access to the two main events.

This step reflects the new direction of Surabaya's Tourism. It's not just about places, but about experiences designed holistically.