Wonderful Indonesia's Priority & Regenerative Tourism Destination Campaign at ITB Berlin 2026.

The Ministry of Tourism (Kemenpar) promotes a narrative of higher quality, inclusive, and sustainable travel through its GoBeyondOrdinary campaign. Indonesia's participation in ITB Berlin 2026 serves as a crucial platform to introduce Priority Tourism Destinations (DPP) and Regenerative Tourism Destinations (DPR) to global industry players. 

The business-to-business (B2B) Tourism Exhibition taking place from March 2–5, 2026 is held at Berlin ExpoCenter, managed by Messe Berlin.

Tourism Minister Widiyanti Putri Wardhana affirmed that the GoBeyondOrdinary campaign embodies the new direction for Indonesia's tourism development.

“The GoBeyondOrdinary campaign reflects the Ministry of Tourism's flagship 'Quality Tourism' program, emphasizing added value creation through principles of inclusivity and sustainability," stated Minister Widiyanti Putri Wardhana in her release on Wednesday, March 4, 2026.

While opening the Indonesia Pavilion in Berlin on Tuesday, March 3, 2026, Widiyanti explained the theme selection strengthens Indonesia's position as a destination offering not only visual appeal but profound experiences.

“With its diverse attractions, Indonesia provides soul-touching travel experiences through interactions with local communities, cultural richness, and authentic traditions at every destination,” Widiyanti said.

Within the Indonesia Pavilion, this travel concept is presented through immersive experiences, allowing visitors to sample fragments of the archipelago's diverse destinations. 

Through visual presentations, cultural interactions, and thematic tour packages, international tourists are invited to envision more personal and authentic journeys in Indonesia.

Over 91 tourism industry players from 11 provinces participated in this promotion, including accommodation providers, Destination Management Companies (DMC), tour operators, tourist villages, and other tourism service providers.

“More than 91 businesses from 11 provinces represent Indonesia's tourism diversity and strength. Your presence demonstrates how Indonesian Tourism thrives through collaboration, hard work, and mutual trust,” she emphasized.

Beyond highlighting priority and regenerative destinations, Kemenpar utilized ITB Berlin as a strategic stage to introduce increasingly popular global Muslim-Friendly Tourism packages. 

The event connected travel industry buyers from Europe, the Middle East, Asia, and Africa—markets with high potential for Indonesian tourism.

The Indonesia Pavilion occupies 441 square meters in Hall 26, Booth No. 111, ranking among the largest industry participation pavilions in the past five years.

Inside, visitors explore five special-interest tour packages central to Tourism Promotion: marine, gastronomy, wellness, archipelago textiles, and Muslim-friendly Tourism.

Through ITB Berlin 2026 participation, Kemenpar targets 498,000–541,000 potential tourist transactions (pax), with estimated foreign exchange earnings of Rp12.9–14.3 trillion. 

This target reflects the government's optimism that tourism remains a vital engine for national economic growth.