Smart Tips for Planning Domestic Travel During Ramadan and Eid

Amid the homecoming flow and Ramadan euphoria, the choice to explore Indonesia finds its momentum. The Ministry of Tourism (Kemenpar) invites the public to plan holidays through the Proud to Travel in Indonesia (BBWI) Travel Fair 2026.

Held from February 13-15, 2026 at Mosaic Walk, Kota Kasablanka Mall, this exhibition themed "Celebrating Together" becomes a nexus connecting travel inspiration, local creative products, and domestic economic opportunities.

This is where travel planning is no longer just about destinations, but how each step contributes to a broader ecosystem.

"Through the BBWI Travel Fair, we invite the public to plan Tourist Journeys domestically while supporting local creative products," said Masruroh, Expert Staff to the Minister for Digital Transformation and Tourism Innovation at Kemenpar.

Designing Holidays During Ramadan and Eid Momentum

Ramadan and Eid holidays aren't just about homecoming, but also about economic movement that revitalizes tourist destinations.

In the context of travel planning, this seasonal momentum presents opportunities to explore domestic destinations with special offers and thematic packages.

"Ramadan and Eid holidays are a major opportunity to boost regional economies and expand inclusive and Sustainable Tourism impacts," she said.

BBWI Travel Fair 2026 was attended by 29 sellers from the tourism industry, MSME entrepreneurs, and national retailers.

They featured domestic travel packages, flagship regional Creative Economy products, activations for the BelanjadiIndonesiaAja campaign, and interactive programs directly engaging visitors.

During its three-day run, this domestic Tourism Promotion event recorded transaction potential reaching Rp988,623,135 or nearly Rp1 billion.

This figure indicates growing public interest in domestic travel and national Creative Economy products, especially approaching Ramadan and the peak of Eid homecoming flow.

Integration of Tourism and Local Creative Products

Travel planning now targets not just destinations, but holistic experiences – culinary, shopping, to social interactions.

The Ministry of Creative Economy, through its Director of Culinary Andy Ruswar, emphasized its commitment to expanding market access for fostered brands through the Indonesian Creative Export Acceleration (ASIK) program.

Brands like Mbrebes Mili, Meraki Cipta Rasa, Madu NP, Mustofa Bu Emi, Moonbitz, and Butter Baby enlivened the "Celebrating Together" theme, including offering Ramadan welcome gift packages.

Their participation enriched product choices for visitors while opening promotional avenues and business network expansion for culinary MSME entrepreneurs.

The integration of tourism promotion and creative products is a strategic step in strengthening national tourism's added value.

This collaboration involves the Indonesian Retailers and Shopping Center Tenants Association (HIPPINDO) and the Indonesian Shopping Center Management Association (APPBI).

Agung Tianara, Deputy of Marketing and Partnership at HIPPINDO, noted shopping centers are evolving into experience-based destinations.

"Malls become meeting points and showcases for local products and MSMEs. This collaboration creates an integration between tourism and shopping that strengthens Indonesia's appeal as a Tourist Destination and shopping hub," he said.

Beyond the bustling booths and travel package promotions lies a larger strategy: strengthening Domestic Tourists as the foundation of tourism sector resilience.

By encouraging domestic travel, economic benefits are expected to reach industry players, MSME entrepreneurs, and local communities across regions.