Active Holidays on the Rise, Lounging by the Pool is Now "Out"!

Tired of vacations filled with nothing but photos and lounging? The latest trend among modern travelers is "active vacation"—a holiday packed with movement!

The "active vacation" lifestyle is spreading, shifting the definition of vacations traditionally associated with laziness. For this new community, holidays are moments to recharge energy by staying active—a way of life intertwined with their identity.

Data from the Global Wellness Institute 2024 confirms this, showing that the active travel market is growing 20% faster than regular tourism. For young professionals and jetsetters, vacation time is a valuable opportunity to invest in physical and mental health while accumulating more meaningful life experiences. A new philosophy emerges: "Traveling is about moving through a place, not just seeing it."

Responding to this, the hospitality industry is transforming. Premium resorts now showcase not just sun loungers, but also promote morning yoga schedules, paddleboard sessions, and tennis camps. For example, the "Active Escape Bali" package successfully attracted hundreds of travelers with its combination of beach runs, tennis, and sunset yoga. A similar pattern is flourishing in Europe with the "court & coast" concept, which recorded a 42% increase for active packages in the Mediterranean.

In America, 65% of young travelers prefer vacations involving physical activity. Meanwhile, in Indonesia, this wave is sweeping destinations like Mandalika and Lake Toba, where sports tourism packages are becoming favorites. As one industry player revealed, "It’s about feeling productive and connected with nature, not competing."

Ultimately, "active vacation" is about creating a more intimate connection with a place. Running through lush tropical forests or hitting tennis balls by the shore are not mere activities—they are forms of experiencing and "becoming one" with the destination. For a generation living at a fast pace, this is the highest form of relaxation: where movement becomes a new language for understanding the world.