Rare Moment: Audience Plays with Jojo and Ginting at BrightUp Cup 2025
Source: Antaranews
The domestic sportainment scene has once again received a fresh energy boost through the Wondr BrightUp Cup 2025, an event blending sports and entertainment with modern packaging.
In this edition, national badminton stars Jonatan Christie and Anthony Sinisuka Ginting created a unique atmosphere by inviting two spectators to play directly on court. This spontaneous action immediately became a talking point among badminton enthusiasts packing Jakarta's GBK Senayan Basket Hall.
This interactive moment underscores the new direction organizers—especially initiator BNI—aim to pursue. BNI's Director of Network & Retail Funding Rian Kaslan believes this athlete-audience bonding approach adds value beyond entertainment, fostering sports ecosystem development.
READ ALSO
Jonatan Christie Shines at 2025 European Tour, From Independent Player to World Title Machine
Asia Dominates 2025 Denmark Open: South Korea, Indonesia, China and Japan Share Titles
Jonatan Christie wins Hylo Open 2025, completes title hattrick this year.
“This interaction energizes sportainment and demonstrates how sports can build connections,” stated Rian in a December 6, 2025 written release.
Jojo and Ginting inviting spectators Nadin and A’la onto the court became a key highlight revealing athletes' human side. Both stars casually allowed fans to experience playing with idols—a rarity in official competitions.
The relaxed atmosphere gained support from sports figures including PP PBSI Chairman Muhammad Fadil Imran and PP PBSI First Deputy Chairman/Deputy Youth and Sports Minister Taufik Hidayat.
Both praised efforts to bring sportainment closer to the public while maintaining the sport's competitive essence.
The player lineup amplified excitement. Beyond headliners Jojo and Ginting, senior men's doubles Hendra Setiawan and Marcus Gideon graced the stage. Their appearance offered nostalgia while reminding audiences that Indonesian badminton thrives through elite generations.
Young talents Raymond Indra and Nikolaus Joaquin—2025 Australian Open Men's Doubles champions—captivated crowds with solid performances and aggressive play, embodying PBSI's ongoing regeneration.
Wondr BrightUp Cup 2025 broke conventions through cross-sport collaborations. Basketball athletes Daniel Wenas and Kelly Purwanto, plus footballers Andritany Ardhiyasa and Witan Sulaeman, featured in exhibition formats.
This fusion confirms sportainment transcends single disciplines, becoming a creative space for diverse athletes to interact and showcase character.
Rian emphasized BNI will keep using sports as a talent-development medium and inspirational platform, especially for youth increasingly engaged with sports-based entertainment.
“We ensure every Wondr BrightUp Cup delivers entertainment while inspiring younger generations,” said Rian.
Through unique actions, cross-sport collaborations, and intimate athlete-spectator connections, Wondr BrightUp Cup 2025 solidifies its status as an inclusive sportainment festival. It unites athletes and fans while creating innovative stages for modern sports enjoyment.
