Tourism Ministry Promotes Quality Tourism Through Sea Turtle Conservation Documentary Film (Note: Result is 78 characters)

Amidst the global push for Quality Tourism, Indonesia is choosing a storytelling path. Not merely a promotional campaign, but a visual narrative. Through cross-sector collaboration, the Ministry of Tourism (Kemenpar) is utilizing documentary films as a medium to strengthen the image of quality and Sustainable Tourism.

This effort is realized through the synergy between the Borobudur Authority Executive Board (BPOB) and PT Bank Central Asia Tbk (BCA). This collaboration highlights Turtle Conservation at Goa Cemara Beach, Bantul Regency, and spring restoration in Sidodadi Village, Malang Regency. 

Both are part of the Environmental Dedication program run as BCA's corporate shared value under the umbrella of Bakti BCA.

When Conservation Becomes a Tourism Story

The documentary film resulting from this synergy doesn't just showcase beautiful landscapes, but presents the human stories behind conservation efforts. 

In Bantul, the camera follows the actions to save the turtle population undertaken by the Mino Raharjo Turtle Conservation Group (KKP). A grassroots movement caring for eggs, hatching hatchlings, and releasing them back into the sea.

Fajar Subekti, conservator of KKP Mino Raharjo, stated that conservation activities cannot be separated from tourism development that positively impacts Environmental Sustainability. 

"We ensure tourism must be responsible for environmental sustainability, so tourists visiting Goa Cemara have a profound experience and reflection on the lives we must continue to preserve," said Fajar.

At this beach, known as a mass tourism destination in the Special Region of Yogyakarta, the release of hatchlings is not just an attraction, but a medium for reflection. 

The neighboring Tourism Village of Patihan offers hatchling release tour packages as an edu-tourism tool. Not merely a recreational experience, but also impactful for the environment and the future.

Gusti Kanjeng Ratu Bendara, Chairperson of the Regional Tourism Promotion Board of DIY, emphasized this new direction. 

"Yogyakarta and Goa Cemara, famous for mass tourism, certainly hope that with this more professional hatchling conservation, tourists won't just swim, play in the sand, and enjoy the beach, but can also educate themselves about hatchling conservation and how environmental preservation safeguards our turtles for the future," said GKR Bendara.

Spring Restoration and Mutual Cooperation 

A similar narrative emerges from the green slopes of Ngantang District, Malang. In Sidodadi Village, a spring restoration program is the focus of the second documentary. This activity is part of the Environmental Dedication pillar within the Bakti BCA program.

Through partnerships with the Forest Farmer Groups Association (GAPOKTANHUT), Kelanawisata, Jejakin, the Sustainable Bamboo Environment Foundation (YBLL), and villagers, the conservation effort was visually packaged by Kelana Wisata, the Tourism Promotion channel of BPOB. 

The camera captured the process of villagers working together (gotong royong) to restore the water source, while conveying a message about the vital role of clean water for sustainable living.

"This spring revitalization program is an extension of the tree planting program already implemented by Bakti BCA. So this year, we planted trees spread across 3 locations, one of them being in Sidodadi Village with 21,000 trees. Then we thought, besides the carbon impact, what other ecological impact could we create for our community members in Sidodadi Village," said Titi Yusnarti, VP CSR BCA.

For the residents, water is not just a resource, but the pulse of life. 

"The entire village benefits from this. So when the water brought home from the DAM is full, if the source used is small, rice field users also face difficulties. It's not just Sidodadi; several villages utilize the water sources available here," said Joko Purnomo, Head of GAPOKTANHUT Sidodadi Village.

Beyond data and programs, there are personal stories like Suwadi, fondly called Mbah Di, who has been tracing water sources in the area since 1987. 

"This is my aspiration, so that my community, my descendants, can drink clear water. So I traced those sources, gathered them, and brought them home," he said.

Film as a Strategy for Tourism Upgrading

Through documentary film, the message about Environmental Conservation no longer stops at program reports, but becomes an emotionally touching narrative. 

This message delivery serves as a means to campaign for quality tourism, while supporting the Ministry of Tourism's Program in realizing the Clean Tourism Movement and Tourism Upgrading.

In this approach, destination promotion doesn't just highlight panoramas, but also conservation, mutual cooperation, and sustainability.