Attracting 3,000 Attendees, WMN Sun Sweat Party Proves Sportainment Potential
Source: Dr. WMNLyfe
The world of Sports is no longer just about sweat and physical competition. In the hands of the WMNLyfe community, sport has transformed into an inclusive Creative Economy ecosystem. Through the WMN Sun Sweat Party event, a healthy Lifestyle is beautifully packaged with music, fashion, and solid community interaction.
The Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, Irene Umar, who attended the event directly, expressed high appreciation for this event's approach. According to her, cross-subsector collaboration is key to strengthening the future economy.
"This activity shows how community, fashion, music, and event experiences can blend together very well, while also creating a positive and relevant interaction space for people's lifestyles," said Irene in a press statement in Jakarta, Monday, February 2, 2026.
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Irene emphasized that event models like this align with the vision of making the creative economy the new engine of growth through public participation and an active Lifestyle.
The WMN Sun Sweat Party isn't just about Running. Attended by over 3,000 participants from various women's communities, the event offered a variety of activities from a 5K fun run to popular sports like padel and tennis. The atmosphere created also emphasized togetherness over fierce competition.
Irene Umar added that the essence of this event is a celebration of togetherness.
"Today isn't about who is the fastest, but about enjoying the run together, the afternoon atmosphere, and encouraging each other," said the Deputy Minister of Creative Economy.
Expansion of the Community-Based Ecosystem
The success of this event is a strong signal that the community-based creative economy ecosystem has great potential to be replicated in various cities across Indonesia. By combining entertainment and health elements, events like this not only create a healthier society but also open new Business opportunities in subsectors ranging from sports fashion and event management to the local music industry.
