The 2026 President's Cup has recorded an all-time sponsorship value of IDR 70 billion, while the tournament champion's winning bonus has also been increased.

The 2026 President's Cup tournament has not only captured public attention through on-field competition, but has also recorded positive commercial achievements. As of the conclusion of the group stage, total incoming sponsorship value has surpassed IDR 70 billion.

Maruarar Sirait, Chairman of the 2026 President's Cup Steering Committee (SC), stated that the number of sponsors still has potential to increase further. This situation has led the committee to plan an increase in prize money for the tournament champion.

"As of today we have already received IDR 70 billion from confirmed sponsors. Tomorrow we will also announce an increase to the champion's prize pool, as sponsorships keep growing and broadcast ratings are performing very well," Maruarar told reporters after the match between Persebaya and Port FC at Gelora Bung Tomo Stadium, Surabaya, on Saturday 1 August 2026.

Alongside announcing the increased champion prize, Maruarar confirmed the committee will soon finalise venue locations for the semi-final matches. The four teams that qualified for the top four round are Persib Bandung, Persija Jakarta, Persebaya Surabaya, and Arema Malang.

Prize increases are not limited to competing teams: the committee has also raised the total prize pool for the 2026 President's Cup journalism competition for the final round to IDR 300 million. This award covers categories for television, print media, online media, social media, and photography.

2026 President's Cup Records Broadcast Rating Growth

On the broadcasting side, SCM Programming and Production Director Harsiwi Achmad stated this pre-season tournament saw increased viewership compared to previous editions. This is reflected in rising ratings and audience share throughout the competition period.

"Average rating reached 4.2 with 23.9 percent audience share, marking a 15 percent increase compared to last year's tournament. The match between Persebaya and Persija recorded the highest tournament rating so far, reaching 7 percent," said Harsiwi, who is affectionately known as Siwi.

This achievement demonstrates strong public interest in following the 2026 President's Cup, whether via television broadcasts or attending matches directly at stadiums.

Spectator Enthusiasm Boosts MSME Revenue

Meanwhile, Tsamara Amany Alatas, Chairwoman of the 2026 President's Cup Organizing Committee (OC), assessed that high match attendance has delivered significant economic impact for micro, small and medium enterprises (MSMEs).

"Total MSME transaction value as of 1 August, since the tournament kicked off on 25 July, has already reached IDR 1.3 billion. We expect this figure will continue to rise through the semi-final and final rounds," Tsamara stated.

According to Tsamara, average match attendance at Si Jalak Harupat Stadium in Bandung reached approximately 23,000 people per match. Meanwhile Gelora Bung Tomo Stadium in Surabaya recorded an average of 30,000 spectators per game.

This massive supporter enthusiasm is cited as one of the primary factors driving growth in MSME transactions around match locations. The committee is optimistic overall economic turnover will continue to increase as the 2026 President's Cup progresses from the semi-final stage through to the final match.